Concert Crowd is an event-based social platform designed to help concertgoers connect, meet, and share live music experiences together. The idea sparked from a casual conversation with a colleague who struggled to find someone to attend a concert with, a challenge that resonated with me and reflects a common experience among music fans.

Using a design thinking approach, I conducted user research to better understand the needs, concerns, and motivations of the target audience. These insights informed the development of a Minimum Viable Product (MVP) web application that enables users to discover upcoming concerts, connect with fellow attendees, and coordinate meet-ups at events. By prioritising accessibility, safety, and ease of connection, Concert Crowd reimagines how fans experience live music—together rather than alone.

Duration / 2025 / 3 months

Role / user research, prototyping, usability testing

Outcome
The outcome is simple, safe web app that helps fans connect with like-minded attendees, making concerts more social and accessible.

Challenge
Music fans without friends who share their taste often struggle to find concert companions, leaving them to attend alone or miss out.

"The true beauty of music is that it connects people."

Roy Ayers